Market Call Web Site: Schedule of appearances and list of top picks by fund managers who appear on the show, including trusts.

Market Call Tonight Web Site: Similar schedule of appearances and list of top picks for the evening program.

AIM: Promote the perspective of fund managers.

Whether these current top picks are long term holdings of the managers is not known. The managers benefit from rising unit prices and asset values when investors take their picks to heart and buy up the same shares.

Beware the "promote-gain-and-dump" approach that is made possible for managers when they are made into television celebrities. The harsh side of the investment equation, especially for those following top picks, is the potential fast drop in unit price if the manager of a large fund decides to move quickly.

We note that sell-side brokers, analysts and even "buying" fund managers (who are selling financial fund products derived in the market) live with a motivation and sense of value that can differ greatly from the interests of individual investors. All media (including this Web site) takes attention and provides no guarantees about intention.

So when watching television or other business reports, be sure you're filtering out bad information for yourself. It can be useful to ask, is this information coming from trust investors like me for the benefit of trust investors like me? Does following this "top pick" prioritization of investment opportunities provide the risk of following, like a lemming, the trust issue as it runs-up or as it it run off the proverbial cliff?

In any case, the television reports on these "top" picks can influence the behaviour of other investors for better and worse, near-term or long-term. So it can be more useful, than not, to know about the nature of the influence.